The term “Rushd” (رُشْد) in Arabic means “guidance,” “wisdom,” “maturity,” and “rightly guided decision-making.” It represents intellectual and moral soundness, embodying the pursuit of knowledge, ethical leadership, and strategic vision. The word is deeply rooted in Islamic philosophy, particularly in the concept of Rushd wal Hidaya (wisdom and guidance), which emphasizes making informed, ethical, and well-calculated decisions.
The name Rushd also naturally evokes the legacy of Ibn Rushd (Averroes, 1126–1198), the renowned Amazigh philosopher, jurist, and polymath from Morocco. By drawing from Ibn Rushd’s legacy, Rushd Advisors positions itself as a modern-day guide in governance, compliance, and ethical strategy, fostering rational, well-governed institutions in an increasingly complex global landscape.
About our Company:
At Rushd Advisors MEA, we specialize in empowering organizations across the Middle East and Africa to build resilient, ethical, and sustainable operations.
Our expertise lies in the Second Line of Defense (Risk and Compliance), Governance, Ethics, Data Protection, ESG (Environmental, Social, and Governance), and Security.
We offer tailored solutions to help your organization navigate complex regulatory landscapes, mitigate risks, and achieve operational excellence.
At RUSHD Advisors, we are committed to delivering excellence, driving innovation, and reinforcing trust. Partner with us to build resilient organizations that thrive in an ever-evolving world.
At RUSHD Advisors, our “4 C’s” Success strategy is designed to empower organizations with tailored solutions across four key areas:
• Competencies
We focus on building expertise through professional training, speaking engagements at industry conferences, and active participation in working groups of leading professional organizations.
• Consultancy
We provide hands-on assistance with second-line-of-defense activities, ranging from serving as Compliance Officers or Risk Management Officers for organizations to offering specialized external consultancy support.
• Calibration
We deliver tailored training and coaching for executive management and boards, while also ensuring the effective oversight of delegated and outsourced activities.
• Controls:
We design and implement comprehensive programs to meet regulatory requirements, including governance frameworks, compliance programs, risk management systems & data protection initiatives.
Our services also include developing robust quality assurance programs and internal controls to ensure organizational resilience and regulatory alignment.
Through these strategies, RUSHD Advisors equips organizations with the tools and insights needed to achieve lasting success.
RUSHD ADVISORS – Management
Magid Betouche
MLRO (RC), Compliance Manager
Experienced MLRO and Compliance Leader with a strong track record in regulatory compliance, anti-money laundering (AML). Skilled in leading teams, implementing effective compliance strategies, and ensuring adherence to international standards. Driven by a commitment to integrity and operational excellence.
RUSHD ADVISORS
With a global perspective and deep local insights, RUSHD Advisors delivers tailored solutions that empower businesses across industries. Whether it’s designing robust governance frameworks, enhancing compliance programs, or mitigating risk, we provide strategic guidance that fosters ethical and sustainable growth.
Kabira Boulakchour
senior Compliance Executive
Specializing in law and governance of Corporations | Private Equity & Venture Capital | Asset Management | Data Protection. Over 20 Years Experience in Developing compliance policies, delivered training, performing; internal audits, independent reviews, executing research & advisory services across the MEA region.
